Grand View Research expects the category to be worth $14.5 billion by 2027, showing a 16.6% CAGR growth between now and then. A Canadian export, she likes her martinis wet, wine sparkling, and plate always full. Over 2020, hard seltzer and the RTD category saw unprecedented growth. First ever taste test and reaction to Travis Scott's Unreleased Cacti Spiked Seltzer. On Tuesday, Scott announced that he would debut Cacti Agave Spiked Seltzer, a new boozy seltzer that’s produced in partnership with massive corporate brewer A-B InBev. It will be available in a range of flavors—lime, pineapple and strawberry among them. Houston-born rapper and noted tastemaker Travis Scott is officially throwing his hat into the burgeoning world of spiked seltzers. Millionaire Rapper Travis Scott Launches Own Seltzer Line Alongside Anheuser-Busch, Travis has a launch date for Cacti. It’s official: Anheuser-Busch was chosen by Travis Scott’s team to launch the new CACTI hard seltzer, and shipments will begin in the Spring of 2021. Whether it’s a PlayStation sneaker or a Fortnite concert, Travis Scott has put his name on it., Travis Scott has put his name on it. 2021 Hypebeast Limited. Scott, a tequila fan, was inspired by the flavors of tequila and the light and refreshing taste of seltzer when creating CACTI Agave Spiked Seltzer - hitting shelves in … © 2021 Forbes Media LLC. Kate Dingwall is a spirits and wine writer by day, and a sommelier by night. He pocketed $5 million from the original endorsement, and an additional $15 million from merchandise sales, including boxer shorts and a McNugget-shaped body pillow. Following collaborations with giants including McDonalds, Fortnite and Byredo, the rapper teamed up with Anheuser-Busch on the drink, which boasts 7 percent ABV and will launch with three flavors: … You may opt-out by. After dropping hints to the release late last month in our cover story, Travis Scott has officially announced his hard seltzer line CACTI. Travis Scott is cashing in on food and beverage partnerships this year. So there you have it. 利用規約 Drinks market analysis firm IWSR noted that over the last few years the hard seltzer sector has boomed, growing by 346% in 2017, 246% in 2018, and 214% in 2019. Reach her at dingwallkate@gmail.com . I’m really excited to put this out in 2021 and see other people be able to enjoy it.”. Sovereignty And The Soil: Chief Richard Currie And The Rising Of The Maroon Nation In Jamaica, Chickpeas In The Pandemic: How Banza Is Expanding Its Reach, A Year Into The Pandemic, The Wine Delivery Landscape Continues To Evolve, Dogfish Head Founder Sam Calagione Discusses New Oat Milk IPA, Craft Beer Innovation, With Chicken Under Its Belt, McDonald’s Moves On To McPlant, This San Diego Distillery Makes Vodka From Unwanted Beer, Napa Valley Wine Icon Robin Lail On Supporting The Porto Protocol, How One Professional Alcohol Organization Is Reaching Beyond Women To Become More Inclusive, How Dole Asia’s New $2 Million-A-Year Fund Is Seeking Solutions To End Malnutrition, Promote Sustainability, Wine Competition Concours Mondial De Bruxelles Changes Venues. ORIGINAL STORY (December 18, 2020): Topping off a project-filled year, Travis Scott has announced his last venture of 2020, CACTI Agave Spiked Seltzer. The seltzer is … Scott will tap into Anheuser-Busch’s capabilities and distribution network to bring CACTI to life, the company says. Drawing inspiration from the multi-hyphenate's love of tequila, CACTI is made with 100% premium blue weber agave and sits at 7% ABV. It's made with blue agave from Mexico and will have a 7-percent ABV (alcohol With this announcement, Scott is officially entering the fray of the booming $3-billion hard seltzer industry, joining brands like White Claw and Truly who have won over a globe of drinkers. Beverage giants are clamoring to release their own iterations to capitalize on demand: Coca-Cola How Much is Travis Scott Skin Price in Fortnite? Hard seltzer has morphed beyond a beverage category—the cans have quickly became part of the cultural lexicon, finding their way into the hands of college drinkers, yoga moms and seemingly everyone in between. Official release date March 15th, 2021. www.drink cacti.com The product will be sold in 12-ounce, 16-ounce and 25-ounce cans. … Travis Scott launches new tequila-inspired hard seltzer brand Cacti with Anheuser-Busch Business Insider Travis Scott released a perfume, and it sold out almost immediately And just like hard seltzer, Scott is heavily ingrained in the zeitgeist. Priced at $285 USD and $95 USD respectively, Travis Scott x Byredo’s perfume and candle will be exclusively available via Byredo and Travis Scott’s websites soon. "CACTI is something … Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Travis Scott's Cacti is ready for takeoff. HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd. 世界中の最新カルチャー情報を発信するプラットフォーム HYPEBEASTの広告を閲覧していただき、誠にありがとうございます。, ヴィンテージの〈Levi’s®〉をベースにクロス、ロゴ、ブランドを代表する標語などがステンシルで施され、そこにブラックとレッドのレザーパッチが追加されるという手の込んだ仕様に, アイコンであるスターを大胆にあしらった定番のスタンドカラージャケットやハーフパンツ、ペイズリー柄のトラックジャケットとパンツのセットアップ、ブランドロゴ/刺繍にリフレクター素材を使用したアイテムなどが登場, “We are punks”をテーマに、『猫目の少女』が落とし込まれたユニセックスアイテムが多数登場, 折りたたみ式のフォルムや封筒のカッティングを連想させる滑らかな角など、メゾンの根底にある“旅の真髄（こころ）”を体現したデザインに, Travis Scott のオリジナルアルコール飲料 Cacti の発売日がついに解禁, Travis Scott のオリジナルアルコール飲料 Cacti の発売が遂に決定, Travis Scott がプロデュースする謎の飲料 Cacti の正体が徐々に明らかとなる, Travis Scott が差別的発言を受け Instagram のアカウントを削除か, Chrome Hearts が公式サイトにて “STENCIL DENIM” と称した新作ジーンズを発売, Stella McCartney が奈良美智とのジェンダーレスなコラボカプセルコレクションをリリース, NEIGHBORHOOD がマット・マコーミック率いる One Of These Days とのコラボコレクションを発売, Louis Vuitton からメンズの新作レザーグッズコレクション “Aerogram” が登場, ショーン・ワザーズプーン x adidas の最新コラボとなる ZX 8000 SUPEREARTH の公式ビジュアルが解禁, Air Jordan 1 High OG “Travis Scott”の新色がリークされた. Travis Scott announced that he is partnering with brewing company Anheuser-Busch to launch his new brand, Cacti. The category is expected to grow 157% in 2020, with the IWSR expecting total volume consumption of RTDs (led by hard seltzer) in the US to surpass that of spirits consumption this year. The rapper, who saw huge success with his recent McDonald’s … Kate Dingwall is a spirits and wine writer by day, and a sommelier by night. Her work has appeared in Wine Enthusiast, MAXIM Magazine, Liquor.com, DuJour Magazine, Eater, and VinePair, and a number of other publications, both online and print. Fans can sign up on the company’s website to receive an alert… One of the year’s most highly anticipated seltzers officially has a release date. His recent McDonald's collaboration was so popular restaurants couldn’t keep up with inventory. All Rights Reserved. “CACTI is something I’m really proud of and have put a ton of work into. The rapper, who saw huge success with his recent McDonald’s collaboration (), announced on Thursday that he will be releasing a new hard seltzer brand with big … Travis Scott Launches CACTI Spiked Seltzer Arriving Spring 2021 December 17, 2020 He continued, “We always try to convey a feeling in our products. But the craft segment of the industry is looking to overshadow the major players—Drizly noted in their year-end retail report that a third of retailers are looking to fast-proliferating craft entries to keep the category thriving. I’m a big fan of tequila so I came at it from that angle, too. Including beer drinkers: In August of 2020, White Claw, Truly, and Bon & Viv outsold the top six beer brands (Budweiser, Bud Light, Coors, Coors Light, Miller and Miller Lite) combined. The hip hop mogul is entering the fray of the $3 billion hard seltzer sector. has a boozy Topo Chico hitting the market next year, while Bud Light and Coors both launched hard seltzers. Opinions expressed by Forbes Contributors are their own. Travis scott cacti in stores March 15th in stores near you. They will be added to the game when the cosmetic item shop resets at 5 PM PST/ 7 PM CST/ 8 PM EST on Tuesday, April 21st. KO Though Anheuser-Busch already has Bud Light’s hard seltzer, this partnership will position the company to really compete in the hard seltzer sector. On Thursday (Dec. 17), Travis Scott confirmed that he is indeed releasing his very own hard seltzer called Cacti. Travis Scott is partnering up with Anheuser-Busch to launch a hard seltzer brand called Cacti. Following collabs with Fornite and McDonalds, Travis Scott has his 2021 sights set on hard seltzer. “We always try to convey a feeling in our products. CACTI hits shelves in spring 2021. Recording artist, songwriter, producer and fashion mogul Travis Scott has launched a new hard seltzer brand, CACTI, a venture with Anheuser-Busch. Her work has appeared in Wine Enthusiast, MAXIM Magazine, Liquor.com, DuJour Magazine, Eater. ORIGINAL STORY (November 30, 2020): Travis Scott ventures into beauty with his latest collaboration, a perfume and candle created with luxury scent-maker Byredo. “Travis is a cultural icon,” says Jennifer Healan, vice president of U.S. marketing for McDonald’s to Forbes. 先日、〈Jordan Brand（ジョーダン ブランド）〉とのコラボフットウェア Air Jordan 1 High OG “Travis Scott”の新色がリークされたばかりのTravis Scott（トラヴィス・スコット）。近年の彼は〈Nike（ナイキ）〉や〈Jordan Brand〉だけにとどまらず、さまざまなブランドやメーカーとのチームアップを展開してきたが、その中でも昨年9月に明らかになったオリジナルアルコール飲料 “Cacti（カクティ）”については気になっていた方も多いのではないだろうか？このたび、ついにそのリリース日が正式に明らかになった。, Travisがプロデュースするオリジナルアルコール飲料 “Cacti”は、以前にもお伝えした通り「Budweiser（バドワイザー）」で知られる世界的酒類メーカー「Anheuser-Busch InBev（アンハイザー・ブッシュ・インベブ）」とチームアップして開発。Travisが好きだというテキーラからインスパイアされ、メキシコ産ブルーアガベを原料に製造されたスパークリングウォーターで、天然香料にこだわったパイナップル、ライム、ストロベリーの3つのフレーバーを展開。これらは9本の12オンス缶詰め合わせパックと、16オンス、25オンスのシングル缶で販売される。, 今回「Cacti」の正式なローンチに合わせて、公式『Instagram』アカウントおよびオフィシャルサイトも開設。投稿を見ると、Travisがロサンゼルスにあるという同ドリンクの醸造所を訪問している様子が公開されており、その製造過程の一部を確認することができる。, La Flameが満を持してリリースする「Cacti」は、3月15日（現地時間）より一般販売となる。日本国内での展開については本稿執筆時点では明らかになっていないが、ひとまず下記の投稿をチェックしておこう。, A post shared by HYPEBEAST Food (@hypefoods). Now, the official price of the cosmetic items have been revealed with the regular outfit costing 1,500 V-Bucks and the Astro Jack one costing 2,000 V-Bucks. CACTI After dropping hints to the release late last month in … I write about people, places, and products in the spirits world. Taking on White Claw, Truly, Four Loko and pretty much every other alcohol company that's recently decided to hop on the spiked seltzer train, Scott's first venture into … Over the last three years, the category has been expanding at a breakneck clip to account for increasing consumer demands for new flavors, more craft brands, and more premium products. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world,” says Scott in an official statement. When the hard seltzer craze first took hold, brands like Truly and White Claw led the pack—White Claw sold 27.5 million nine-liter cases over 2019. プライバシーポリシー. Travis Scott Announces Release Date For His CACTI Spiked Seltzer: Along with a sneak peek inside the CACTI headquarters. The seltzers will hit shelves in spring 2021 with three … Update: This headline previously said Travis Scott loves White Claw.His Cacti team has since told us that's simply "not true." Made in partnership with beverage giant Anheuser-Busch, CACTI agave spiked seltzers will be hitting shelves in the spring of 2021. Hard Seltzer News is your one-stop hub for everything hard seltzer. The Houston rapper's newest venture, an agave spiked seltzer, launches March 15 on store shelves. CACTI t will be sold in 12-ounce, 16-ounce and 25-ounces cans. Travis Scott のオリジナルアルコール飲料 Cacti の発売日がついに解禁: La Flameが自信を持ってお届けするこだわりの逸品がついに一般販売開始 WASHINGTON (SBG) - Travis Scott has announced the release date for his new beverage brand "Cacti. " The hip hop mogul is entering the fray of the $3 billion hard seltzer sector. Between Scott’s success as a brand whisperer and the hard seltzer category’s global dominance, CACTI is certainly poised for success. Travis Scott has announced that his latest project, in conjunction with Anheuser-Busch, is an agave-spiked seltzer brand named CACTI that launches in 2021. WASHINGTON (SBG) - Travis Scott has announced the release date for his new beverage brand "Cacti. " That number is expected to grow quickly and reach $14.5 billion by 2027. All Rights Reserved, This is a BETA experience. Travis Scott is cashing in on food and beverage partnerships this year. This year Scott has also partnered with General Mills, Hot Wheels, and PlayStation. Today, Scott announced a new line of hard seltzer, CACTI, in partnership with Anheuser-Busch. "We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what's new and next in culture," said Fabricio Zonzini, President of Beyond Beer at Anheuser-Busch. In the first 10 months of the year, hard seltzer sales hit $3.2 billion, a staggering 188% increase from the same time period a year ago. I’m a … Scott is a tequila fan and is inspired by the flavors of tequila while merging them with a refreshing taste of seltzer when creating CACTI Agave Spiked Seltzer.
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